COMPRA BEAUTY
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Overview
Industry
CPG Berverages
Services
Business surverys
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The situation
CompraBeauty aimed to enhance the user experience and streamline the purchasing process for its extensive network of pharmacies and perfumeries. The goal was to create an efficient, user-friendly platform that could handle a high volume of transactions while offering personalized service.
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The Approach
Users can interact with the chatbot via text and voice commands for inquiries and cart management. It recognizes users by phone numbers and emails for a personalized experience. The AI provides real-time stock information for informed purchasing. Users can easily modify their shopping carts, with support for multiple employees collaborating on the same cart.
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Impact & advantages
Unilever's B2B platform, CompraBeauty, incorporates advanced AI technology to set a new standard in e-commerce. The innovative chatbot enhances user experience and optimizes operational efficiency. It is an invaluable tool for pharmacies and perfumeries across the network. Experience the future of B2B commerce with CompraBeauty, where innovation meets efficiency.
