Live and free webinar
Your company already works with AI, but scattered across teams and without moving any number the board cares about. In one hour we show you where to start: real cases, and a simple framework to prioritize.
Date
Wednesday, September 23
Time
1:00 PM (Argentina)
Duration
1 hour
Format
Live on Zoom
Cost
Free
lANGUAGE
Spanish
Who this is for
Role
CEO, managing director, business owner, COO, CIO, chief digital officer, chief data officer, VP of operations or digital transformation, director of innovation. The only real requirement: you decide the budget or have the ear of whoever does.
Company size
Mid-size and large companies. If your organization already has several areas and several systems that do not talk to each other, this is your place.
Industries
Manufacturing, food and beverage, consumer goods, retail, logistics and supply chain, banking and financial services, insurance, healthcare, energy, mining, construction, and professional services.
This session is not for
If your company already has AI models or agents running in production, this webinar will fall short. It is also not for technical roles looking for implementation documentation, nor for software, IT, or internet companies: there is almost always someone there already using these tools every day, which lowers the level of the session for everyone else.
Agenda
No filler. Every block answers something specific, and we leave real time at the end for whatever you bring.
Opening and framing
Who's speaking, what you'll walk away with, how questions work. Opening poll on maturity.
What's happening and why now
Brief context to level the room, no theory.
Cases by industry
Four or five real cases, chosen based on attendees' industries.
The three fronts of application
Redefining the business model, optimizing processes, and expanding product capabilities, with examples of each.
Data and processes
Data as a strategic asset. Why nothing holds up without this foundation.
The AI maturity path
From scattered tests to a strategic plan, and from there to adoption metrics.
Agentic transformation
A brief mention, as a natural bridge to the next webinar.
Prioritization framework
Impact versus implementation cost, applied live to initiatives attendees bring up.
Questions
Open block, no rush.
Speaker

Ezequiel Lamónica
Co-Founder & CEO, Greencode Software
Professor at Austral University’s School of Engineering and IAE Business School, where he teaches Software Quality, Advanced Object-Oriented Development, and Artificial Intelligence Applied to Business. He also co-directs the AI Agents Program, focused on transforming traditional organizations into agentic organizations.
Registration
Spots are limited on purpose: this is a small, live session, designed so real questions can be asked. You'll get the confirmation and the Zoom link as soon as you submit the form.